Sales Leadership Director

5 days ago

London, Greater London, United Kingdom AccorHotel Full time

The AccorHotel is seeking a highly experienced Sales Leadership Director to lead and manage the performance of the Room & Events Sales Team. This key role is responsible for delivering the budgeted rooms revenue for The Savoy.

Key Responsibilities:

  • Coordinating the hotel sales and marketing plans by recommending growth efforts, monitoring progress, and ensuring the hotel is correctly positioned within the Luxury London marketplace.
  • Working closely with the Director of Sales & Marketing to drive business needs and expand existing business through promotional efforts and sales channels.
  • Developing a high-performing sales team through leadership, leading by example at all times.
  • Sales development; participating in the hiring of team members, inductions, Personal Development Plans, Training Objectives, Targets, and supporting with their future success.
  • Managing hotel sales and marketing plans to ensure they accurately interpret and support the objectives of the business and use these plans to focus the sales efforts for all market segments.
  • Setting targets for the team and supporting in achieving these goals, including necessary reporting.
  • Working with the sales hotel team on sales-influenced segments, including Corporate, Luxury, Consortia, high-end Leisure, Middle East, Entertainment, MICE, and Groups & Event Sales.
  • Developing an understanding of the hotel's full commercial strategy to ensure goals are set appropriately for the proactive sales team.
  • Developing relationships with Accor Global/Luxury Sales organization to sell the property effectively.
  • Understanding current market conditions to ensure the hotel remains competitive (including fair market share through STR).
  • Monitoring demand, identifying business risks/opportunities, and introducing sales activities to maximize opportunities and mitigate risks to the business.
  • Gathering intelligence, researching customer attitudes and concerns shifting among hotel marquee customers that may affect future revenue.
  • Being the expert in the local market in all segments.
  • Understanding and being able to target the International MICE market.
  • Understanding and being able to target vertical markets.
  • Setting research projects for the team to discover new and emerging markets.
  • Preparing and participating in domestic and international trade shows, familiarization trips, and exhibitions as well as trade-related organizations.
  • Producing accurate and timely reports that meet the needs of the hotel and the management company.
  • Working closely with the Director of Sales and Marketing and Revenue Director in preparing monthly forecasts, departmental budget, and function space yield maximization.
  • Working closely with the Marketing Communications team to align strategies towards target customer groups and segmentation.
  • Ensuring all customer-facing communications & content follow a clear journey, standards are established, and convey a clear on-brand message for The Savoy.
  • Guiding marketing content development. Ensuring MarComm team focus on buyer-centric content, i.e., sales enablement resources that convey value matched to the needs of specific customer personas.
  • Responsible for developing the annual business and marketing plan for the department in conjunction with the Director of Sales and Marketing.
  • Ensuring clear process management disciplines are in place for the team and enforcing the integrity of Opera Sales and Catering at all times.
  • Attending Leadership RevMax meetings, monthly profit and loss reviews, and other meetings as required.

About Us:

Estimated Salary: £60,000 - £80,000 per annum.

We offer a range of benefits including a competitive salary, comprehensive training and development program, and opportunities for career advancement.

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