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Head of Growth and Expansion

2 months ago

Eastern England, United Kingdom Sowelo Consulting sp. z o.o. sp. k. Full time
About the Role

We are seeking a seasoned Head of Growth and Expansion to join our team at Sowelo Consulting sp. z o.o. sp. k. as a key member of our growth marketing team. As a growth marketing leader, you will be responsible for developing and executing innovative marketing strategies to drive business growth and expansion.

Key Responsibilities
  • Lead a High-Performing Growth Team: Manage and expand a team of marketing professionals to reach ambitious growth targets and oversee the growth and digital marketing budget for optimal resource allocation.
  • Collaborate with Cross-Functional Teams: Align marketing efforts with product, customer service, and finance to enhance and safeguard the company's digital brand presence.
  • Discover New Growth Opportunities: Identify cutting-edge digital marketing trends to drive market expansion and revenue growth.
  • Align Growth Strategies: Ensure growth strategies align with the company's overarching business objectives.
  • Develop and Execute Digital Marketing Campaigns: Supervise the development, execution, and management of digital marketing campaigns, covering SEO/SEM, email marketing, social media, content marketing, and paid advertising.
  • Ensure Data-Driven Campaigns: Utilize analytics tools for tracking, measuring, and reporting on marketing effectiveness.
  • Offer Insights and Recommendations: Provide data-driven insights and recommendations to fine-tune marketing strategies.
  • Conduct Market Research: Analyze user behavior data to unveil improvement opportunities and expansions.
  • Review Performance and Adjust Strategies: Regularly review performance and adjust strategies accordingly.
Requirements
  • Minimum 7 Years of Relevant Experience: Proven success in developing and executing growth marketing strategies.
  • Leadership Experience: Expertise in increasing subscriber acquisition, engagement, and retention while managing costs effectively.
  • Strong Digital Marketing Skills: Proficiency in various marketing tools and analytics.
  • Exceptional Leadership and Communication Skills: Adept at remote/virtual team management.
  • Data-Driven Mindset: The ability to translate insights into actions, reduce acquisition costs, and boost customer lifetime value.