Mortgage CRM Strategist
2 days ago
Mortgage Advice Bureau PLC, a leading mortgage network in the UK, is seeking an experienced CRM Strategist to drive customer engagement and lead generation. With over 200 awards under our belt, we're proud of our reputation in the industry and the success of our people.
The estimated salary for this position is £60,000 - £80,000 per annum, depending on experience.
Job Description
We are looking for a commercially focused professional with significant experience in strategic CRM management to drive lead generation within a commercial environment. The ideal candidate will have a passion for delivering high-quality user experiences that resonate with diverse customer needs and build brand loyalty.
The role requires strategic leadership, technical expertise in Salesforce, and the ability to collaborate with teams across Marketing, Sales, Tech, and our Sales Development Agency to inspire alignment and innovation in customer engagement strategies.
Key Responsibilities:
- Develop and deliver a customer-centric CRM strategy focused on driving quality leads, nurturing prospects, and maximising lifetime value.
- Build long-lasting, meaningful relationships with customers by understanding their needs and creating experiences to increase retention and engagement.
- Establish a foundation of CRM excellence by leveraging data, insights, and technology to shape not only 'how', but 'why' we engage and grow our customer base.
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