Digital Marketing Specialist

1 month ago

ShorehambySea, West Sussex, United Kingdom Focus Group Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at Focus Group. As a key member of our marketing team, you will play a crucial role in developing and implementing effective digital marketing strategies to drive brand awareness, increase online visibility, and generate leads.

Key Responsibilities
  • Develop and execute digital marketing campaigns across various channels, including search engine optimisation (SEO), search engine marketing (SEM), social media, email marketing, and content marketing.
  • Develop and maintain the company websites, ensuring they are up-to-date and engaging for our audience.
  • Create and optimise engaging content for digital platforms, including website, blog, social media, and email campaigns.
  • Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.
  • Track and report on digital marketing metrics, providing weekly and monthly performance updates to stakeholders.
  • Stay informed about relevant industry regulations and ensure compliance with data protection and privacy laws.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in the technology industry, and proactively suggest innovative strategies to drive business growth.
  • Create and manage email campaigns, including designing templates, writing compelling copy, and scheduling delivery.
  • Support with the design of new customer forms/service documents, campaign/website graphics, external and internal presentations.
  • Work closely with external agencies to monitor and effectively optimise PPC campaigns to increase conversions.
Requirements
  • Self-motivated with the ability to work independently and manage multiple projects simultaneously.
  • Proficiency in using digital marketing platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.
  • HTML, CSS, JavaScript, PHP, MySql
  • Knowledge of website analytics tools and SEO strategies.
  • Experience with email marketing platforms (e.g., Spotler, Mailchimp, etc.) and marketing automation tools.
  • Familiarity with UX/UI design principles
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Ability to correctly implement redirects in line with best practices
  • Experience with creating effective PPC campaigns (Google, Bing and social media)
About Focus Group

We are proud to be one of the UK's fastest growing independent providers of essential business technology, providing digital workplace solutions to over 30,000 customers across the UK. Our recent investment from PE backers, Hg, will support Focus Group's organic growth plan, M&A ambitions and product development initiatives, enhancing our ability to deliver innovative solutions to businesses of every size, shape and sector.

We welcome all applications and if you struggle to apply online, please contact us for a chat, or email us directly. We can make any reasonable adjustments to the working environment to ensure all employees are included and can work safely in our offices.

Benefits

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