Brand Marketing Director

6 days ago

Slough, Slough, United Kingdom Mattel Full time
Brand Marketing Director Role Summary

This position is accountable for supporting the adapting and implementing of key marketing strategies defined by the Regional Brand Marketing Team and consistent with the Brand Activation Lead guidelines for the country. The Brand Marketing Director will ensure effective, creative and efficient implementation of marketing plans by working with agencies, visual merchandising teams, Consumer Products and Sales teams.

Key Responsibilities:
  • Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans
  • Coordinate communication plans following brand communication strategies:
  • Act as a contact for the local media agency
  • Responsible for brand activities across traditional medias and for content placement if any
  • Partner with the local Digital Associate Manager to execute consumer engagement digital activities
  • Develop and drive execution of brand retail activation plans (including franchise in collaboration with Consumer Products when appropriate: Merchandising strategies, tentpoles and promotions, POP etc.)
  • Support the developing and implementation of country specific plans if needed
  • Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Consumer Products and local partners to drive sales, revenue and market share
  • Contribute to driving customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers
  • Manage local A&P Budget

Requirements:
  • Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification
  • Proven experience and results at a Brand Manager level in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel or the Health and Beauty industry
  • Great tactical skills, ability to react quickly to changing situations
  • Ability to work on a wide variety of projects within deadlines
  • Fluent in written and spoken English with excellent communication skills

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