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YouTube Channel Manager
2 months ago
Hasbro is a leading toy and game company that aims to entertain and connect generations of fans through storytelling and play. We are seeking a skilled YouTube Channel Manager to lead the operation and growth of our high-profile YouTube channels, representing key priority brands.
Key Responsibilities:- Content Programming and Optimization: Develop and implement a comprehensive content programming strategy for our YouTube channels, aligning with brand and audience needs. Ensure high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
- Optimization and SEO: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility.
- Advanced Tool Utilization: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth.
- Data-Driven Decision Making: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyze, and improve content performance, making data-driven decisions to adapt to market changes quickly.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
- Stakeholder Communication: Present detailed and contextualized reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives.
- Competitive Strategy: Continuously monitor and analyze competitor channels and other market trends, using insights to refine Hasbro's channel management and creative strategies, ensuring we maintain a competitive edge.
- 5+ years of proven experience managing large-scale YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices.
- Advanced technical skills, including proficiency in Adobe Photoshop, Adobe Premiere Pro, and other relevant tools.
- Strategic and analytical thinking, with the ability to interpret complex data sets and translate them into simple actionable growth strategies.
- Creative and innovative mindset, with a willingness to learn.
- Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders, and cross-functional teams.
- Proactive and adaptable, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
- Be legendary: practice excellence, improve on our legacy, create awesomeness.
- Build a well-rounded crew: inclusivity and diversity in both our teams and games.
- Delve into dungeons: embrace challenges with openness and creativity.
- Don't split the party: agree or disagree but commit. Collaborate and have respect for each other.
- It takes a multiverse: we are driven by the lifelong satisfaction of our fans.
We are an Equal Opportunity / Affirmative Action Employer.
