Director JW Marriott Europe

4 weeks ago

London, Greater London, United Kingdom Marriott International Full time
Job Summary

The Director JW Marriott & The Luxury Collection Europe is responsible for the successful implementation of Luxury Brand initiatives and brand marketing campaigns for JW Marriott & The Luxury Collection in Europe. This role will have primary focus in four key areas:

  • Culturally Relevant Brand Marketing – Understand and monitor customer sentiment in key European source markets and partner with Senior Director of Luxury Brand Marketing to execute 360-degree brand marketing campaigns and activations in key source markets for JW Marriott & The Luxury Collection, Europe.
  • Localized Brand Management – Partner with Global brand team on brand strategy and ensure pull through and localization of brand initiatives across the continent.
  • Luxury Group Alignment – Main point of contact for HQ Luxury Group leaders providing European lens on luxury brand strategy.
  • On-Strategy Portfolio Growth - Partner with Senior Director, Portfolio Growth Europe to ensure alignment on design, guest experience, spa and F&B concepts for potential opportunities.

This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands Europe. The position will work cross-functionally with leaders across both EMEA and HQ in Marketing, Brand, Loyalty, Partnerships, Digital and PR + Comms.

Key Responsibilities

  • Develops, oversees and delivers global and EMEA Luxury Brands strategy for JW Marriott and The Luxury Collection within Europe, including brand programs, initiatives, partnerships, activations and performance.
  • Brand Marketing Partner with Senior Director Luxury Brand Marketing EMEA on developing brand marketing strategy for JW Marriott & The Luxury Collection, that drives meaningful performance. Execute integrated, targeted marketing campaigns to drive JW Marriott & The Luxury Collection, awareness in the continent and support business goals and portfolio growth.
  • On-Strategy Portfolio Growth Provides guidance on areas of experience programming which connect to design and guest experience (sensory experience elements, look books) and engages with the ADOPs/hotels to execute. Supports Development as needed in immersing prospective new owners into the brand, its strategies and positioning.
  • Brand Management Works closely with properties and Continent Operations to ensure on-brand implementation of brand operating standards, procedures, and brand operations-driven programs.

Requirements

  • 10+ years of work experience, to include hotel operations, brand marketing and/or luxury brand experience.
  • University degree preferred.
  • Proven track record working with senior executives in a consultative manner.
  • Consistent track record of advancing business direction and strategies.
  • Experience in European markets preferred.
  • Language requirements: High proficiency in English is required. Additional language knowledge or proficiency is desirable.

Why it's a great idea to work for Marriott International:

  • We offer 'hybrid working' to enable you to live fully and balance home and work.
  • 22+ holidays plus public holidays as additional to be sure you have fun and make memories.
  • This role is bonus and stock eligible – our success is your success.
  • Access to numerous, world class profession and personal learning and development programmes to enable success in your current role but also for your future growth within the Company.
  • You will have international team members to share great ideas with and you will potentially travel in this role.
  • You, your friends and family will be able to enjoy global hotel, food and drinks discounts and benefits, and explore our world.
  • Regular team and office gatherings, both in person and remotely to build our sense of purpose.
  • Strong, experienced leaders who will encourage you to grow and mentor you to succeed.
  • Choice of pension plan to suit your current and future needs.
  • Private Medical Healthcare and parental leave benefits to support your wellbeing and health.
  • Various discounted retail and entertainment programmes for you to enjoy.
  • Our office provides a modern working environment which includes ergonomic desks and ventilation systems.

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