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Marketing Manager EU Events

2 months ago

Leatherhead, Surrey, United Kingdom Smithers Full time

Marketing Manager EU Events Opportunity

We are seeking an experienced events marketing professional to join our team as Marketing Manager for our EU events portfolio. This is a maternity cover contract, lasting 12 months.

Key Responsibilities:

  • Develop and implement EU events marketing strategy
  • Manage the Events Marketing team and allocate workload
  • Run simultaneous event marketing campaigns
  • Achieve revenue targets for EU events portfolio
  • Manage the Marketing team to deliver on revenue and delegate attendance targets
  • Track and control budgets across EU portfolio
  • Creation, editing, and proofing of promotional materials
  • Manage key strategic media and association partners
  • Increase profile of conferences across industries
  • Manage marketing campaigns for large-scale events
  • Creation and fulfillment of email marketing activity
  • Partnerships: fulfilling agreements with partners and desk research
  • Update event websites, create online banners, and resize logos/photos
  • Manage production of marketing literature for events
  • Market research and data management: data segmentation and lists management
  • Media and social media: utilizing news resources for content and campaign elements

Requirements:

  • Degree in marketing or related field
  • Demonstrated experience with managing direct marketing campaigns and B2B marketing
  • Supervisory/management experience
  • Proven experience with social media or SEO
  • Familiarity with Google analytics and metric analysis
  • Intermediate Photoshop skill level; Dreamweaver and html coding skills advantageous
  • Confidence in using CRM and Microsoft Office packages, specifically Excel for data manipulation
  • Event and conference industry experience a plus
  • A self-assured negotiator with confidence to deal with media and supporting partners

About Smithers:

Smithers Information provides B2B events, market reports, and strategic and technical consulting across 3 regions in 10 different vertical industries. We are renowned for our quality, high-calibre conferences, and comprehensive market research reports. We offer independent and expert market insight to help companies identify opportunities and grow their business.

We actively encourage career development and support those who want to pursue and develop within the Smithers family. We have numerous examples of progression throughout the business and within some of our global businesses, with an average length of service amongst employees of a minimum of 10 years.