Marketing Specialist

2 hours ago

Leatherhead, Surrey, United Kingdom Michael Page Marketing Full time
Marketing Executive Job Description

As a Marketing Executive, you will play a key role in supporting senior management in leading the content marketing, brand positioning, search objectives, and lead generation for our Leatherhead-based B2B client.

About the Company

Our client provides testing, consulting, and market intelligence services across multiple industries. They are looking for a talented Marketing Executive to join their team and contribute to their marketing efforts.

Key Responsibilities

  • Develop and execute content marketing strategies to increase lead and enquiry generation through the creation and broadcast of high-quality, engaging content.
  • Drive lead and enquiry generation by conceiving, developing, and executing marketing campaigns that meet the needs of the target audience.
  • Continually improve the effectiveness and response rate of marketing activity in line with KPI targets.
  • Ensure web pages meet the needs of the target audience by improving navigation, accessibility, content structure, and functionality.
  • Support and champion brand consistency, awareness, and development within the business.
  • Help develop and leverage CRM and other systems to optimize marketing efforts.

Requirements

  • Demonstrable experience within search and content marketing.
  • Understanding of SEO best practice.
  • Experience with CMS's.
  • Understanding of content marketing best practice and tactics.
  • Proven experience directly creating a variety of content types, including articles, infographics, videos, and webinars.
  • Understanding of campaign and email best practice.
  • Experience in copywriting.

What We Offer

The successful candidate will receive a competitive package up to £37,000 DOE, plus the chance to join a collaborative and supportive environment. You will be office-based in Leatherhead, so must be able to commute here 4/5 days per week.

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