Strategic Content Marketing Lead

3 days ago


Kettering, Northamptonshire, United Kingdom Northampton Business Directory Full time
Job Summary

We are seeking a highly skilled Content Marketing Executive to enhance our online presence in the personal injury legal sector. This vital role involves creating strategic content, collaborating with departments to ensure cohesive messaging across all platforms.

About the Role
  • Create engaging content for each customer group, producing website content aligned with Google's E-E-A-T guidelines.
  • Develop compelling materials for various channels, including campaigns, SEO, landing pages, blog posts, customer emails, scripts, and SMS communications.
  • Become a subject expert on personal injury, understanding the details and writing copy to guide customers through our services and claims journey.
Key Responsibilities
  1. Lead the delivery of a comprehensive content strategy to refresh and optimise our website's informational resources.
  2. Write copy across various channels, crafting messaging for ad campaigns, SEO, landing pages, websites, blogs, social media, emails, scripts, and SMS.
  3. Create blog posts across our portfolio of websites and upload content using the content management system (CMS).
Requirements
  • 3+ years of copywriting and social media experience, either in-house or at an agency.
  • Excellent language skills, adaptability, and ability to work in an agile environment.
  • Understanding how content fits into the wider SEO strategy, knowledge of how to write for the web, and commercial awareness.
What We Offer

A competitive salary of £30,000-£35,000 per annum, 25 days holiday, contributory pension, and healthcare scheme.



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