Global Measurement Director

3 weeks ago

London, Greater London, United Kingdom Dentsu Full time

About the Role

We are seeking a seasoned professional to join our team as a Global Measurement & Digital Director in London. This role is part of our Global Carat team, and we are excited to find a candidate who can drive our measurement objectives and bring expertise in digital operations and media planning communications.

Key Responsibilities

  • Lead the global rollout of CMM/MMM, ensuring data consistency and capability alignment for local markets in partnership with clients.
  • Take a leadership role in significant measurement projects, such as implementing the measurement framework, ad wastage, and shifting the focus from traditional immediate metrics like viewability to genuine outcomes-based measurement.
  • Ensure alignment between local market teams and the global client team, with a specific emphasis on governance, measurement, digital operations, AdOps & data dashboarding.
  • Support the creation of the Kraft Heinz global media dashboard and promote its adoption within local markets.
  • Contribute to the development of best practice materials.
  • Govern best practices within markets.
  • Create and maintain a monthly & quarterly Paid reports.
  • Support the Joint Business Partnerships team with digital integration.
  • Contribute to the development and implementation of best practices in digital & reporting.
  • Assist in disseminating best practices to local markets.

Qualifications & Skills

  • Keen interest in driving the overall measurement objectives for various clients.
  • A thorough understanding of digital operations and media planning communications.
  • Proficiency in digital insights and the Google tech stack (including CM, DV360, SA360), as well as other essential reporting, activation, and verification tools, notably Double Verify, and Tableau.
  • Familiarity with digital specializations, such as e-Commerce, PPC, Video, Programmatic, Social, and Mobile.
  • Competence in media & communication planning tools and processes, e.g., CCS Planner or similar.
  • The ability to articulate informed viewpoints on media partnerships, content distribution platforms, social, search, and mobile.
  • A 'can-do' attitude with collaboration skills driving team members, agency partners, media owners, and clients.
  • The capacity to communicate strategic and innovative ideas with clarity and simplicity.
  • Proficiency in data analytics and insight generation, with the ability to present complex arguments effectively.
  • The capability to translate digital strategy into actionable implementation plans.
  • Exceptional time management and organizational skills.
  • Profound knowledge of performance digital media and trading desks.

What We Offer

  • This is a permanent role.
  • The teams are based in our London office and operate under flexible working arrangements and are in the office Tuesdays and Thursdays.
  • As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

We are committed to creating a diverse and inclusive culture that enables our employees to bring their whole selves to work and be proud of doing so. We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles.

About Dentsu

We are a global network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity.

We are headquartered in Tokyo, Japan, and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA, and APAC). We combine Japanese innovation with a diverse, global perspective to drive client growth and shape society.

Diversity, equity, and inclusion sit at the heart of our Social Impact strategy, which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location: London

Brand: Global Carat

Time Type: Full time

Contract Type: Permanent

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