PPC Campaign Manager

1 week ago


Preston, Lancashire, United Kingdom Forward Role Full time
About the Role:
We are seeking a highly skilled PPC specialist to join our client's marketing team in Preston. As a key member of the team, you will be responsible for leading and innovating paid search initiatives across multiple businesses. The ideal candidate will have a proven track record of managing PPC campaigns, analyzing data and delivering results-driven strategies.

Key Responsibilities:
- Develop and implement PPC strategies that drive online visibility, targeted traffic and conversions
- Manage campaigns on Google Ads, Bing Ads and social media networks, including budget planning and ROI analysis
- Conduct keyword research and optimize targeting for maximum impact
- Collaborate with content/design teams to create engaging ad copy and seamless user journeys
- Monitor and analyze performance metrics, identifying areas for improvement and delivering actionable insights to stakeholders
- Run A/B tests and apply results to enhance campaign performance

Requirements:
- 3+ years of experience managing PPC campaigns, preferably in multi-site or agency environments
- Strong analytical skills with expertise in data interpretation and analysis
- Excellent communication and collaboration skills

What We Offer:
We offer a competitive salary range of £35-45k + bonus, as well as the opportunity to work as part of a small, close-knit marketing team and report directly into the Group Marketing Director.

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