Senior Paid Advertising Specialist
2 days ago
Forward Role is supporting our client, a leading Engineering company, to recruit a Group PPC Specialist to lead, innovate and optimize paid search initiatives across multiple businesses. The ideal candidate will have a strong background in PPC management, data analysis and strategy development, as well as excellent communication and collaboration skills.
Key Responsibilities:
- Develop and execute PPC strategies aligned with business objectives
- Manage campaigns on Google Ads, Bing Ads and social media networks, including budget planning and ROI analysis
- Conduct keyword research and refine targeting for optimal results
- Create engaging ad copy and collaborate with content/design teams for seamless user journeys
- Monitor and analyze performance metrics, delivering actionable insights to stakeholders
- Run A/B tests and apply results to enhance campaign performance
Requirements:
- 3+ years of experience managing PPC campaigns, preferably in multi-site or agency environments
- Strong analytical skills with expertise in data interpretation and analysis
- Excellent communication and collaboration skills
Salary Range:
£35-45k + bonus
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