Group Advertising Specialist

3 weeks ago


Preston, Lancashire, United Kingdom Forward Role Full time
Paid Search Opportunity

We are seeking an experienced Paid Search expert to join our team as the Group Advertising Specialist. In this role, you will develop and execute PPC strategies across multiple divisions, managing campaigns on Google Ads, Bing Ads, and social media platforms.

Your primary focus will be on driving online visibility, targeted traffic, and conversions through data-driven paid search initiatives. With a strong background in PPC management, you will be responsible for optimising budgets, conducting keyword research, and creating engaging ad copy.

About the Job

  • Develop and implement PPC strategies across multiple divisions, aligning with overarching business objectives.
  • Manage campaigns on Google Ads, Bing Ads, and social media platforms, ensuring optimal budget allocation and ROI.
  • Conduct keyword research to identify growth opportunities and refine targeting, resulting in improved campaign performance.
  • Collaborate with content/design teams to create engaging ad copy, enhancing user journeys and driving conversions.
  • Monitor performance metrics, delivering actionable insights to stakeholders to inform business decisions.
  • Stay ahead of the competition by analysing market trends and adapting our strategy accordingly.

What We Offer

  • A competitive salary range of £35-45k + bonus.
  • A challenging and rewarding environment for experienced professionals.
  • Ongoing training and development opportunities to enhance your skills.

The ideal candidate will have a proven track record in PPC management, with a strong understanding of digital marketing principles. If you are passionate about Paid Search and looking for a new challenge, we encourage you to apply for this exciting opportunity.



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