Digital Marketing Strategist

2 days ago


Preston, Lancashire, United Kingdom Forward Role Full time
Job Overview:
A seasoned PPC expert is required to lead, innovate and optimize paid search initiatives within a multi-business environment. The Group PPC Specialist will be responsible for developing tailored strategies, managing campaigns on Google Ads, Bing Ads and social media networks, conducting keyword research and monitoring performance metrics.

Key Responsibilities:
- Develop and execute PPC strategies aligned with business objectives
- Manage campaigns across multiple platforms, including Google Ads and Meta Ads
- Conduct keyword research and refine targeting for optimal results
- Create engaging ad copy and collaborate with content/design teams for seamless user journeys
- Monitor and analyze performance metrics, delivering actionable insights to stakeholders
- Run A/B tests and apply results to enhance campaign performance

Requirements:
- 3+ years of experience managing PPC campaigns, preferably in multi-site or agency environments
- Analytical mindset with data interpretation expertise

Benefits:
The successful candidate will have the opportunity to work as part of a small, close-knit marketing team and report directly into the Group Marketing Director. With an estimated salary range of £35-45k + bonus, this role offers a competitive package and the chance to build the overarching paid strategy.

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