Digital Marketing Strategist

3 weeks ago


Preston, Lancashire, United Kingdom Forward Role Full time
Job Description

Forward Role is supporting a leading Engineering sector client in recruiting a Group PPC Specialist to lead and innovate paid search strategies.

The ideal candidate will have 3+ years of experience managing PPC campaigns, preferably in multi-site or agency environments, with expertise in Google Ads, Bing Ads, and social media platforms.

Key responsibilities include developing tailored PPC strategies, managing campaigns across multiple divisions, optimising budgets for cost-efficiency, conducting keyword research, and creating engaging ad copy.

The successful candidate will be able to monitor performance metrics, run A/B tests, analyse competitors, and implement remarketing campaigns to enhance campaign performance.

A strong analytical mindset, data interpretation expertise, excellent communication skills, adaptability, and organisational abilities are essential for this role.

Estimated salary: £38,000 - £45,000 per annum + bonus.



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