National Account Manager
4 weeks ago
To drive sustainable growth of the Asahi UK portfolio across Morrisons, working with strategic channel partners to build long-term relationships and deliver joint business plans.
Focus on delivering growth plans across the customer through commercial excellence and superior relationships with key contacts at all levels.
Ensure a plan is in place to keep AUK's portfolio at the forefront of premium developments with all customers, backed by sound commercial principles and industry-leading relationships.
Analyse customer sales data, identifying risks and opportunities, turning insights into national and regional action plans.
Support the Director of Sales with the development of commercial strategy and key projects.
Plan, develop, and implement key trading strategies within Morrisons, including all channels of trade.
Responsible for the development, execution, and evaluation of the Morrisons commercial plan (Terms/AI management).
Proactively position AUK as Super Premium champions across all aspects of Morrisons, bringing the strategy to life with key activations, category management initiatives, and a communication strategy.
Own relationships with external Morrisons contacts, develop the contact strategy to deliver commercial plans within brand guidelines, tailored to specific areas of business.
Ownership of customer data relationship, analysing data and insight to shape future plans and target activity.
Effective management of Trade investment to maximise brand building opportunities and PRGM.
Manage and maintain SKU volume, NPR, and GM forecasting across the direct account base.
Seek new business and brand building opportunities both within the existing account base and new routes to market.
Experience in dealing with experienced Grocery buyers, regional contacts, and other key customer contacts.
A track record of superior customer relationships.
Relevant commercial sales responsibility in a successful FMCG business at NAM level.
Leadership skills, a strong team player with a proven track record of project management and the ability to work cross-functionally.
Great communication skills supported with a willingness to help drive a successful new business to the UK.
Analytical thinker with strong commercial acumen.
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