CRM and Data Specialist

4 weeks ago

London, Greater London, United Kingdom ASOS Full time
Job Title: CRM and Data Executive

We're ASOS, a fashion-forward company that combines style with cutting-edge technology. We're looking for a talented individual to join our Customer Growth department as a CRM and Data Executive.

Job Summary

The CRM Team is responsible for developing and executing a global strategy for engaging, converting, and retaining customers through targeted messaging across all touchpoints. As a CRM and Data Executive, you will play a key role in helping us achieve this goal.

Key Responsibilities
  • Analyse channel performance and campaigns to inform key trade moments and industry knowledge.
  • Build strong relationships with cross-functional teams to ensure successful delivery of the CRM strategy.
  • Deploy campaigns, build audiences, and automate campaigns through ESP (Braze) and CDP (Simon Data).
  • Develop a solid understanding of ASOS' CRM tech stack and processes.
  • Deliver high-quality campaigns across multiple customer touchpoints.
  • Understand multiple market variances and work with language translations.
  • Be a trusted and well-informed ambassador for the CRM team.
Requirements
  • Previous experience in a CRM role at an agency or retailer.
  • Previous experience with quality assurance.
  • Ability to build campaigns and audiences across CRM tech stack.
  • Understanding of HTML and liquid language to personalise communications.
  • High interest in technical aspects of CRM (data migration, automation, segmentation).
  • Strong attention to detail, quality, and accuracy.
  • Analytical, proactive, and flexible approach.
What We Offer
  • Employee discount (hello ASOS discount).
  • ASOS Develops (personal development opportunities across the business).
  • 25 days paid annual leave + an extra celebration day.
  • Discretionary performance-related bonus scheme.
  • Private medical care scheme.
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.

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