Sponsorship Sales Manager

1 week ago

London, Greater London, United Kingdom Clarion Events Full time
About the Role

We are seeking a highly motivated and experienced Sponsorship Manager to lead the sponsorship sales efforts for our premier defence exhibitions: DSEI (Defence and Security Equipment International) and DSEI Japan.

Key Responsibilities
  • Develop and implement a comprehensive sponsorship sales strategy targeting exhibiting customers for DSEI and DSEI Japan.
  • Meet and exceed sales targets by identifying, approaching, and securing sponsorship deals with defence sector clients.
  • Cultivate relationships with senior decision-makers and influencers within the defence and security sectors.
  • Focus on new business opportunities to broaden the customer base for DSEI/DSEI Japan sponsorship revenue.
  • Manage a portfolio of existing and prospective sponsors, nurturing long-term partnerships.
  • Understand clients' business goals and propose tailored sponsorship packages that align with their marketing strategies.
  • Maintain regular communication with sponsors to ensure seamless delivery of sponsorship benefits.
  • Account manage exhibition stand sales and zone responsibility (as required) on the DSEI floorplan.
  • Work with internal teams to develop innovative sponsorship packages that enhance brand visibility, lead generation, and market positioning for exhibiting customers.
  • Customise sponsorship packages for individual clients, balancing their objectives with the commercial needs of the exhibitions.
  • Stay informed about key trends, innovations, and challenges within the defence and security industries.
  • Leverage industry knowledge to identify new sponsorship opportunities and advise clients on strategic engagement.
  • Collaborate with cross-functional teams, including marketing, operations, and event management, to deliver sponsor objectives.
  • Prepare regular reports on sales performance, market trends, and customer feedback to provide insights for future strategy adjustments.
Requirements
  • Proven Sales Success: Demonstrated experience in sponsorship sales, business development, or account management within the defence, security, or a related B2B exhibition sector.
  • Industry Knowledge: Strong understanding of the defence sector and its key players is highly advantageous.
  • Communication Skills: Excellent interpersonal, negotiation, and presentation skills, with the ability to communicate effectively at all levels of an organisation.
  • Target-Driven: Results-oriented with a proven track record of meeting and exceeding sales targets.
  • Relationship Building: Strong ability to build and maintain lasting relationships with clients, understanding their needs and translating them into tailored sponsorship solutions.
  • Project Management: Experience in managing multiple clients and projects simultaneously, ensuring timely and high-quality delivery.
  • Flexibility: Willingness to travel domestically and internationally as needed to attend exhibitions, client meetings, and industry events.

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