Senior User Growth Manager

3 days ago

London, Greater London, United Kingdom Palta Full time
About Us:

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes successful companies such as Flo, Simple, Zing, and more.

We're on a mission to improve health through nutrition. Our flagship product, SIMPLE, offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being.

Why Join Us?

As a Senior User Growth Manager at Palta, you will be part of a dynamic startup environment where you can leverage your expertise to drive user acquisition and contribute to our overall growth. You will work closely with cross-functional teams to ensure that marketing assets are optimized for different acquisition channels and resonate with the target audience.

Key Responsibilities:

  • Strategy development: Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.
  • Campaign management: Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention.
  • Budget management: Responsible for managing the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI.
  • Market research: Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.
  • Collaboration: Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.
  • User analytics: Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behavior, and identify areas for improvement.
  • A/B testing: Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.
  • User segmentation: Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.
  • Reporting and insights: Regularly report on campaign performance and provide actionable insights to management and stakeholders.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
  • Proven track record of successfully managing user acquisition campaigns and driving significant growth in web and app platforms.
  • Strong analytical skills with experience in data-driven decision-making.
  • Expertise in digital marketing channels such as Google, Bing, Yahoo, and ASA.
  • Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer, or similar platforms.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Previous experience in a leadership or managerial role within user acquisition is preferred.

Hiring Process:

  • HR Interview.
  • Test Assignment.
  • Technical Interview.
  • Cultural Fit Interview.
  • Google Review.

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