Data-Driven Optimisation Specialist
2 weeks ago
At Frasers Group, we're rethinking retail through digital innovation and unique store experiences. We serve our consumers with the world's best sports, premium, and luxury brands globally.
Elevating the Retail Experience:
We're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Achieving Success:
We achieve success by thinking without limits, owning it, and being relevant to our people, partners, and the planet.
About the Role:
This role is integral in implementing a data-driven search & visual merchandising strategy, adopting best-in-class strategies, and developing forward-thinking features.
Main Responsibilities:
- Developing, implementing, and overseeing data-driven, customer-centric visual merchandising strategies
- Managing onsite search, ensuring optimal configuration across fascias and enhancing the search experience
- Enhancing personalisation on site and app via search and merch tools
- Developing forward-thinking features to drive performance across each brand
- Contribution to the Digital Roadmap and management from concept through to delivery
- Promoting a culture of experimentation and iteration with proven uplifts
- Analysing and interpreting A/B test results, compiling detailed views of outcomes, learnings, and next steps
- Creating and constantly developing playbooks of best practices
- Using data insights to identify customer pain points and presenting recommendations for optimisation
Requirements:
- Proven experience in digital optimisation, analytics, or related roles
- Commercial and analytical mindset
- Passionate about customer behaviour, optimising online experiences, and wider digital practices
- Strong data-driven mindset with a sound commercial understanding
- Experience with Search & Merch tools such as Algolia or Attraqt
- Understanding of personalised algorithms and their impact on the customer journey
- Knowledge of GA and other analytical tools such as ContentSquare
- Experience with A/B testing and experimentation methodologies
Estimated Salary: £45,000 - £55,000 per annum
Working Location: Shirebrook
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