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Social Media Content Creator

2 months ago

Manchester, United Kingdom Caramel Talent Limited Full time
{"title": "Social Media Content Manager", "description": "Role Overview

We are seeking an experienced Social Media Content Manager to drive the development and execution of our social media strategies across Instagram, TikTok, and YouTube.

Key Responsibilities
  • Develop and execute a comprehensive social media strategy, enhancing customer engagement across key platforms.
  • Produce and edit engaging content, including 4 reels per week for Instagram and 7 TikToks per week, showcasing products and initiatives.
  • Be the face of the brand, speaking directly to the camera for reels, stories, and TikToks, while effectively communicating the brand's mission and values.
  • Generate creative ideas for social media campaigns that promote the Four Pillars of Wellbeing (Eat, Move, Mind, Sleep).
  • Establish a content calendar that aligns social media strategy with broader marketing campaigns, email initiatives, and brand goals.
  • Attend and capture content at events, ensuring key moments are shared across social media platforms.
  • Collaborate with influencers to create content that highlights their experiences with products.
  • Help establish and maintain an in-office content creation studio for producing high-quality video and photography.
  • Work with photographers and videographers to ensure all visuals align with the brand aesthetic.
  • Mobilize the team to create employee-generated content reflecting the community's passion for wellbeing.
  • Engage with the audience through interactive content, responding to comments and messages to foster connection.
  • Monitor and analyze social media performance metrics, adjusting strategies based on insights to optimize engagement and reach.
Requirements
  • 2+ years of experience in social media or creative roles.
  • Experience managing social media channels, with a focus on TikTok, Instagram, and YouTube.
  • Proven track record of developing content strategies that deliver engagement and growth.
  • Strong communication and writing skills, with the ability to present ideas to marketing and creative teams.
  • Experience producing best-in-class content independently.
What We Offer
  • Fast-Progression
  • Free products and 50% staff discounts
  • Future share options + bonus structure
  • Option to work remotely
  • Monthly team activities focused on health & wellbeing
", "location": "London + Hybrid (3 days a week in-office)", "salary": "£40,000 to £50,000 per annum"}