Content Creator

7 months ago


Manchester, United Kingdom Caramel Talent Full time

**Overview**:
A great opportunity to join a dynamic apparel startup leading the way in sustainable fashion and premium sportswear. Thrive in a collaborative environment with unique perks and opportunities for growth. We are looking for someone who has a proactive attitude; a willingness to exceed expectations; and a passion for sustainability. As a Content Creator & Social Lead, ideally, the brand would like you to play a pivotal role in shaping and executing the brand's content strategy, with a specific emphasis on creating engaging and visually compelling content for digital and social media platforms.

Enjoy unique perks like birthdays off, gym memberships, and "duvet days" in a supportive and collaborative workplace.

**The Role**:
**Key Responsibilities:
**- Create captivating content (photos, videos, stories) showcasing our brand, products, and partnerships across Instagram, Facebook, TikTok, YouTube, and LinkedIn;
- Develop and implement content calendars to maintain a consistent and engaging social media presence, aligning with brand campaigns, product launches, and seasonal themes;
- Brainstorm and execute content ideas with the Marketing team to resonate with our target audience and boost engagement and brand awareness;
- Collaborate with influencers, ambassadors, and brand partners (e.g., Harry Kane & the F0reBr0thers) and sporting events (e.g., Waste Management Phoenix Open) to create joint content projects that amplify brand reach and engagement;
- Capture and edit compelling lifestyle and product photography and videos to convey impactful brand stories;
- Lead seasonal shoots and enlist support from content creators to craft impactful launch campaigns for SS, AW, and capsule collections, both in-studio and campaign imagery;
- Stay up to date with social media trends, platform updates, and audience insights to seize opportunities for content innovation, optimization, and audience growth;
- Interact with our social media community by responding to comments, messages, and user-generated content, nurturing a sense of community and brand advocacy;
- Analyze content performance metrics (engagement rate, reach, impressions, conversions) to assess success and refine future content strategies;
- Recruit talented content creators to help articulate the brand narrative

**Requirements**:

- Minimum 4 years of experience in social media, content creation, or digital marketing, preferably in the fashion, lifestyle, or sports industries.
- Demonstrated portfolio showcasing high-quality content creation, either on personal or business social media accounts.
- Sound knowledge of social media platforms, algorithms, and best practices, evidenced by a history of creating engaging content and growing social media followings.
- Proficient in photography and videography, adept at using editing software to craft visually impactful graphics and animations.
- Exceptional written and verbal communication skills, adept at storytelling and brand narrative.
- Possess a network of videographers and photographers for scalability in projects.
- Creative thinker with a passion for sustainability, sports, and visual storytelling.
- Highly organized with robust project management skills, capable of multitasking and prioritizing in a dynamic startup environment.
- Ability to work both independently and collaboratively in a team, with a proactive and problem-solving approach.
- A keen interest in golf is advantageous.

**Location**:
Manchester UK Based.

**Salary**:
£35000 - £40,000 per annum plus bonus and share options.


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