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Publicity Manager
2 months ago
The UK Publicity Manager will be responsible for devising and implementing publicity campaigns from conception to final delivery for designated Universal theatrical releases.
Key Responsibilities- Develop and execute innovative marketing campaigns to promote Universal theatrical releases.
- Work closely with the Head of Publicity to develop a strategic publicity plan for each designated Universal theatrical title.
- Organise and facilitate kick-off brainstorms for each film to ensure that each film has a strong raft of creative ideas specific to its objectives and strategy and subject matter.
- Pitch access on productions and build effective working relationships across marketing, promotions, and sales.
- Manage the budget on designated theatrical releases and work to main campaign budgets and maintain budget reconciliation.
- Take a lead role in supplier negotiations and ensure that all communication going out is within strategy and guidelines.
- Host regular team updates to ensure the publicity team are generating fresh and relevant ideas, that campaigns are evolving in line with expectations of the release, and that the campaign remains on strategy.
- Communicate and work with UK production companies and filmmakers from production onwards and schedule regular updates with the Head of Publicity.
- Act as principal point of contact on the title and report back on status, ensuring that regular reports are available on each title.
- Thorough knowledge of all aspects of publicity and UK media, both traditional and emerging.
- Ability to devise and execute innovative marketing campaigns.
- Demonstrated theatrical publicity experience coupled with a track record of achievement.
- In-depth understanding of digital media and influencer marketing with extensive experience managing publicity and influencer agencies.
- Strong experience ideating and producing events, including screenings, junkets, and film premieres, plus the development and execution of creative initiatives and activations.
- Adept at dealing with talent and representatives.
- Excellent planning and organisational skills with the ability to work to tight deadlines.
- Strong negotiation skills.
- Commitment to innovation with a track record of identifying and delivering media 'firsts'.
- Agency management experience.
- Line management experience.
- Strong team player with the ability to build and maintain relationships both internally within the organisation and externally.
- Demonstrated experience of working within a dynamic and fast-paced demanding environment.
- Excellent communication skills (both oral and written) coupled with excellent presentation skills.
- Adaptable, agile, and flexible – able to pivot quickly, adapt strategies, and deal with change.
- Willing to learn – open to new skills, ways of working, how things work, and why.
- Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders.
- Global and holistic thinker – understand the wider context.
- Creative problem solver – universally creative and proactively seek solutions.
- Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time, and respond quickly and efficiently.
- Resilient – not afraid to fall, getting back up, and keep putting in the effort.
- Passionate – energetic, engaged, positive, and desiring to make a difference.
- Kind – empathetic, caring, generous, and willing to listen in all interactions.
- Inclusive – open-minded, believing in diversity, equity, and fairness.
