Strategic B2B Marketing Communications Lead

2 months ago


Edinburgh, United Kingdom myGwork Full time

Job Summary:

We are seeking a highly skilled Strategic B2B Marketing Communications Lead to join our team in Edinburgh or Glasgow. This is an exciting opportunity to shape and amplify Skyscanner's B2B brand, driving awareness, elevating profile, and supporting revenue-driving initiatives.

About the Role:

  • Develop and implement B2B Marcomms strategies to support Balanced Revenue objectives.
  • Craft compelling content for event, webinar, and industry partnership management, brand campaign management, and insights-driven work.
  • Support event & webinar objectives for B2B product campaigns.
  • Collaborate with cross-functional teams to raise awareness, elevate the profile, and consideration of Skyscanner's B2B brand.
  • Manage Skyscanner's B2B event programme, including collaborating with organisers, securing speaking slots, and developing briefing documents.
  • Develop and lead quarterly webinars in support of Product Marketing objectives.
  • Launch and manage Tentpole campaigns across various marketing channels to drive awareness and build Partner Trust.
  • Support the management of industry partnerships, including coordination, relationship-nurturing, and content amplification.
  • Coordinate and oversee the creation of B2B Marcomms assets, including updating presentation decks, media/social media content development, and localising content.

Requirements:

  • Possess a passion for marketing, communications, and project management.
  • Hold a degree or equivalent experience in marketing and/or communications/PR, with experience in marketing/PR agency a plus.
  • Demonstrate an analytical brain with a thirst for creativity.
  • Thrives on delivering first-class work and is curious about results.
  • Showcase ability to be a team player but also work independently, and to fast-moving deadlines.

Salary Estimate: £60,000 - £80,000 per annum, depending on experience.


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