Marketing & Promotions Manager

2 months ago

London, Greater London, United Kingdom Tbwa ChiatDay Inc Full time

Job Summary

The Financial Times is seeking a highly skilled Commercial Strategy Lead to join our Price & Propositions team. As a key member of our team, you will be responsible for crafting a robust framework for B2C discount strategy, focusing on improving Lifetime Value.

About the Role

This is a critical position that requires a deep understanding of pricing and promotion theory, as well as experience in developing performance evaluation methodologies and toolkits. You will work closely with our acquisition and retention marketing teams to drive commercial performance and optimize our approach to discounting.

Key Responsibilities

  • Develop Commercial Offer Playbooks: Own and evolve the commercial offer playbooks and discounting frameworks based on analytical insight to ensure effective deployment of price discounting to meet commercial objectives.
  • Drive Performance Evaluation: Develop internal analytics capabilities to understand discount performance and opportunities across regions, customer segments, product types, etc.
  • Optimize Discounting Approach: Drive and develop our performance evaluation methodology and toolkit to ensure continuous optimization of our approach to discounting in a competitive and changing market.
  • Manage Cross-Functional Campaign Planning: Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions.
  • Provide Subject Matter Expertise: Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions.
  • Collaborate with Financial Business Partners: Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation.
  • Streamline Reader Experience: Work collaboratively with marketing colleagues to ensure a streamlined experience throughout the reader lifecycle and career stage.

Requirements

  • Commercial Excellence Experience: Strong commercial excellence experience developed in internal pricing/promotion/commercial strategy team or in strategy consultant role.
  • Pricing and Promotion Theory: Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance.
  • Performance Evaluation Methodologies: Experience in developing performance evaluation methodologies and toolkits.
  • Commercial Acumen and Interpersonal Skills: Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions.
  • Modeling Ability: Excellent modeling ability proven by sophisticated Excel and Google Sheets skills (e.g., pivot tables, VBA macros, sophisticated formulas, etc.).

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