Strategic Marketing Leader

1 week ago

London, Greater London, United Kingdom ETS Full time

{"h1": "Executive Director, B2B Sales & Marketing - Institutional Products", "p": "As a key strategic leader within the Institutional Products organization, you will drive all marketing and sales activities across ETS' Institutional lines of business. Your expertise will inform marketing strategies and solutions-oriented counsel to brand stakeholders and cross-functional partners - internally and among global, regional, and key local partners.", "ul": [{"li": "Develop and execute demand-driving marketing programs to create business growth, including all marketing messaging."}, {"li": "Lead the development and delivery of strategic marketing plans in coordination and partnership with key stakeholders, based on consumer, category, and competitive data and insights."}, {"li": "Ensure that the voice of the customer and market insight become an integral part of the business strategy and market prioritization."}, {"li": "Allocate the budget at a line of business level and secure additional resources for potential opportunities and relinquish resources when appropriate."}], "h2": "Product Development", "ul": [{"li": "Provide key input to the Marketing Innovation team to develop existing product line extension innovation roadmaps for core businesses."}, {"li": "Collaborate and manage talent to develop marketing talent and team succession plans."}, {"li": "Foster a high-performance environment and culture of collaboration, strategic thinking, and business innovation."}], "h2": "Requirements", "ul": [{"li": "A Bachelor's degree is required; an MBA in Marketing or equivalent degree is preferred."}, {"li": "A minimum of 10 years of progressive B2B and Channel marketing experience is required."}, {"li": "International/Multicultural experience is preferred."}, {"li": "Demonstrated track record of market leadership, including advertising and marketing plan development is required."}, {"li": "Demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities."}, {"li": "Experience working with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management, and Program staff."}, {"li": "Experience working with global partners."}]

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