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Strategic Marketing Leader

2 months ago

London, Greater London, United Kingdom ETS Full time
About ETS

For over 75 years, ETS has been a pioneer in education, leveraging rigorous research and a commitment to quality and equity to drive innovation and excellence. Our mission is to advance learning and improve lives through education.

The Role

The Executive Director, Marketing - Institutional Products, is a key strategic leader within ETS' Institutional Products organization. This role oversees all marketing and sales activities across ETS' Institutional lines of business, providing marketing expertise and solutions-oriented counsel to brand stakeholders and cross-functional partners.

Key Responsibilities
  • Develop and execute demand-driving marketing programs to drive business growth, including all marketing messaging.
  • Lead the development and delivery of strategic marketing plans in coordination with key stakeholders, based on consumer, category, and competitive data and insights.
  • Collaborate with the Marketing Innovation team to develop existing product line extension innovation roadmaps for core businesses.
  • Foster a high-performance environment and culture of collaboration, strategic thinking, and business innovation.
Requirements
  • A Bachelor's degree is required; an MBA in Marketing or equivalent degree is preferred.
  • A minimum of 13 years of progressive B2B and Channel marketing experience is required.
  • Demonstrated track record of market leadership, including advertising and marketing plan development.
  • Demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities.
About ETS

ETS is a global leader in education, providing learning solutions, pioneering research, and trusted assessments that help guide learners around the world on their path to new possibilities.