Strategic Marketing Leader

1 week ago

London, Greater London, United Kingdom ETS Full time
{"Job Title: Executive Director, B2B Sales & Marketing - Institutional Products

About ETS:

At ETS, we're driven by our mission to advance quality and equity in education. For over 75 years, we've been amplifying products and services based on rigorous research and our belief in the power of learning.

Our portfolio of trusted measures includes TOEFL, TOEIC, GRE, and Praxis. Along with research, development, and innovation that explores new frontiers in learning and measurement, our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

Position Summary:

The Executive Director, B2B Sales & Marketing - Institutional Products, leads all marketing and sales activities across ETS' Institutional lines of business. This strategic leader plays a key role within the Institutional Products organization, providing marketing expertise and solutions-oriented counsel to brand stakeholders and cross-functional partners - internally and among global, regional, and key local partners.

Key Responsibilities:

* Oversee the creation of demand-driving marketing programs to drive business growth, including all marketing messaging
* Lead the development and delivery of strategic marketing plans in coordination with key stakeholders, based on consumer, category, and competitive data and insights
* Ensure the voice of the customer and market insight become an integral part of the business strategy and market prioritization
* Allocate the budget at a line of business level and secure additional resources for potential opportunities and relinquish resources when appropriate

Requirements:

* A Bachelor's degree is required; an MBA in Marketing or equivalent degree is preferred
* A minimum of 10 years of progressive B2B and Channel marketing experience is required
* International/Multicultural experience is preferred
* Demonstrated track record of market leadership, including advertising and marketing plan development is required
* Demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities
* Experience working with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management, and Program staff
* Experience working with global partners

What We Offer:

At ETS, we offer a dynamic and inclusive work environment that values diversity, equity, and inclusion. We provide opportunities for professional growth and development, as well as a competitive compensation and benefits package.

If you're a strategic marketing leader looking to drive business growth and make a meaningful impact in education, we encourage you to apply for this exciting opportunity."

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