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Digital Marketing Director
2 months ago
Mccormick & Company is seeking a visionary digital marketing leader to drive strategic growth and innovation across the EMEA region. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business objectives and enhances brand visibility.
This role requires a strong background in digital strategy, with a proven track record of developing and executing successful digital marketing initiatives in a dynamic business environment. You will work closely with cross-functional teams to develop and implement a cohesive digital marketing strategy that optimizes customer engagement and drives business growth.
Key responsibilities include:
- Developing and executing a comprehensive digital marketing strategy that aligns with our business objectives and enhances brand visibility.
- Leading the implementation of the digital marketing transformation blueprint for EMEA, including the launch of new websites, digital shelf optimization, and new tech stack implementation.
- Collaborating with IT, sales, and other departments to create integrated campaigns that deliver a consistent and engaging brand message across all digital channels.
- Overseeing the selection, engagement, and management of external agency partners and other third-party service providers to ensure the delivery of high-quality services that align with our strategic goals and brand standards.
- Working with media teams to allocate marketing budgets and resources efficiently to maximize impact and achieve marketing and sales targets.
As a strategic leader, you will provide executive leadership with insights and analysis on digital marketing trends, competitor activities, and market opportunities. You will also ensure the seamless integration of digital marketing initiatives with overall business strategies, enhancing brand awareness and driving sales growth.
Requirements include:
- Extensive experience in digital marketing, with a proven track record of developing and executing successful digital marketing strategies in a dynamic business environment.
- Strong leadership skills, with experience leading digital marketing teams and fostering a collaborative, innovative, and results-oriented work culture.
- Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing strategies.
- Outstanding communication and interpersonal skills, capable of engaging effectively with all levels of the organization and building strong external partnerships.
- Demonstrated ability to manage budgets, measure marketing effectiveness, and deliver on strategic goals.
Mccormick & Company is an equal opportunities employer and welcomes applications from all qualified candidates. We are committed to creating a diverse and inclusive workplace that reflects the communities we serve.
