Social Media Marketing Specialist

1 week ago

Esher, Surrey, United Kingdom PXG Full time

About PXG

Parsons Xtreme Golf (PXG) is a leading golf club manufacturer that is committed to innovation and excellence. We are seeking a highly skilled Social Media Marketing Specialist to join our team and help us achieve our ambitious global social strategy and expansive growth goals.

Job Summary

The Social Media Marketing Specialist will be responsible for strategically managing and growing all organic social media platforms and innovative campaign initiatives for PXG UK and EMEA. This position will leverage engaging organic social media to help build robust brand awareness and support the company's global social strategy.

Key Responsibilities

  • Content Creation
    • Create and post compelling content across various social media platforms, including Instagram, Facebook, Twitter, YouTube, and TikTok.
    • Develop and implement a content calendar to ensure consistent and engaging content.
  • Community Engagement
    • Engage with followers, respond to all daily comments and messages, and foster a strong community presence across all social media platforms.
    • Monitor and respond to industry chatter and PXG mentions in ways that build positive brand awareness and lead to follower growth.
  • Analytics and Reporting
    • Analyze social media metrics and marketing campaign performance, providing regular reports with actionable insights for continuous improvement.
  • Collaboration and Communication
    • Collaborate with the Marketing Manager on strategic marketing initiatives and creation of marketing materials.
    • Work closely with the Sales & Support team to address customer service issues expressed via social media channels.
  • Additional Responsibilities
    • Optimize social media profiles for search engines to improve visibility and drive traffic.
    • Update Facebook catalogue and manage Instacart/tap-to-shop activations for posts.
    • Stay up-to-date with the latest social media trends, tools, and best practices, and apply this knowledge to enhance the company's social media presence.
    • Support in the planning and execution of promotional strategies for events, product launches, and other marketing initiatives to maximize reach and impact.

Requirements

  • 2+ years' experience specifically within marketing and social media in the UK and EMEA.
  • Experience creating content and marketing initiatives.
  • Experience with luxury brands preferred.
  • Design experience using Illustrator and Photoshop is a plus.
  • Video editing using Premier Pro or similar software is a plus.
  • Experience in the golf industry is a plus.

Skills Required

  • Display in-depth knowledge and understanding of Social Media platforms and their respective participants.
  • Understand how to use customer data to improve performance and approach.
  • Exceptional writing and grammar skills, including strong content development.
  • Effectively build relations with both internal and external customers.
  • Effectively communicate information and ideas.
  • Experience utilising Sprout Social, Google Analytics, and other social tools is a plus.
  • Strong desire to provide an excellent social customer service experience.
  • Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Super-organised with strong attention to detail.

Salary and Benefits

The salary for this position will be between £35,000 - £40,000 per annum. While the position is remote, there would be monthly travel required to our offices in Esher, Surrey.

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