Customer Advocacy Lead

1 week ago

London, Greater London, United Kingdom Strada Full time
About the Role

We are seeking a highly skilled Senior Customer Marketing Manager to join our team at Strada. As a key member of our marketing department, you will be responsible for developing and executing global campaigns that engage and delight our customers, while providing additional value through exposure to various solutions, offerings, and product features.

Key Responsibilities
  • Customer Marketing Strategy
    • Define the annual customer marketing plan, objectives, and goals.
    • Develop and execute targeted marketing campaigns to engage and retain existing customers, promote loyalty and advocacy, and drive revenue growth.
  • Campaign Execution
    • Create campaigns to expand and drive revenue in accounts through cross-selling and upselling.
    • Promote engagement among the existing customer base by introducing them to various Strada offerings, services, and the latest product features and releases.
  • Customer Reference Program
    • Oversee our customer reference program to ensure a robust collection of customer references, testimonials, and success stories from around the world.
    • Support the growth of customer advisory boards, user groups, and broader customer communities.
  • Collaboration and Communication
    • Collaborate with the content and product marketing teams to produce high-quality, customer-centric content and customer case studies.
    • Curate and activate a continuous pipeline of customer references.
    • Design and implement a customer advocacy program.
  • Performance Measurement and Reporting
    • Track and report on the effectiveness of customer advocacy initiatives.
    • Monitor and analyze customer feedback for continuous improvement.
Requirements
  • 5+ years of experience in customer marketing or advocacy in a global Tech, HR, or B2B SaaS environment.
  • Demonstrated success in developing and managing customer reference and advocacy programs.
  • Experience in the development and execution of integrated campaigns to support the upsell/cross-sell of products to an existing customer base.
  • Strong content marketing skills with exceptional written and verbal communication.
  • Experience with customer reference and advocacy platforms such as Base.AI, Slapfive, etc., and CRM systems (e.g., HubSpot, Salesforce).
  • Strategic thinking ability and a proactive attitude, comfortable with change and managing multiple projects and stakeholders from across the globe.
  • Passionate about relationship building with internal and external stakeholders.
  • Focused on amplifying customer stories across platforms (social, web).
What We Offer

We offer a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization. Our benefits include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training, and a number of voluntary benefit options.

Equal Employment Opportunity

Strada is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law.

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