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Head of Growth and Expansion

2 months ago

London, Greater London, United Kingdom Sowelo Consulting sp. z o.o. sp. k. Full time
About the Role

We are seeking a seasoned Head of Growth and Expansion to join our team at Sowelo Consulting sp. z o.o. sp. k. as a key member of our growth marketing team. This is a fully remote B2B opportunity with occasional travel to the US and Canada.

This role involves crafting and refining marketing strategies to drive business growth and brand presence. The ideal candidate will excel in digital marketing, data analytics, and understanding consumer behavior. Previous experience in the E-Commerce industry is highly valued.

Key Responsibilities
  • Scale digital marketing initiatives to drive business growth and brand presence.
  • Enhance customer acquisition and retention through data-driven marketing strategies.
  • Meet revenue targets by leveraging digital marketing channels and tools.
  • Lead a high-performing growth team, guiding them to success in an innovative, collaborative, and accountable environment.
  • Collaborate closely with cross-functional teams to align marketing efforts with product, customer service, and finance.
  • Discover new growth opportunities and cutting-edge digital marketing trends to drive market expansion and revenue growth.
  • Align growth strategies with the company's overarching business objectives.
  • Supervise the development, execution, and management of digital marketing campaigns, covering SEO/SEM, email marketing, social media, content marketing, and paid advertising.
  • Ensure data-driven, targeted campaigns optimized for maximum ROI.
  • Utilize analytics tools for tracking, measuring, and reporting on marketing effectiveness.
  • Offer insights and recommendations based on data analysis to fine-tune marketing strategies.
  • Conduct comprehensive market research to grasp the competitive landscape, customer needs, and industry trends.
  • Regularly review performance and adjust strategies accordingly.
  • Ensure sustainable growth by refining marketing funnels and enhancing customer lifetime value.
  • Analyze user behavior data to unveil improvement opportunities and expansions.
Requirements
  • Minimum 7 years of relevant experience, with 5 years in leadership roles focused on demand generation, growth marketing, or B2C/B2B business models.
  • Proven success in developing and executing growth marketing strategies.
  • Expertise in increasing subscriber acquisition, engagement, and retention while managing costs effectively.
  • Ability to thrive in a fast-paced environment, juggling multiple projects.
  • Familiarity with various marketing tools and analytics.
  • Proficiency in campaign development and execution.
  • English - fluent/native level.
Preferred Skills
  • Strong grasp of digital marketing channels, tools, and best practices.
  • Proficiency in web analytics, SEO tools, CRM, and marketing automation platforms.
  • The data-driven mindset translates insights into actions, reduces acquisition costs, and boosts customer lifetime value.
  • Exceptional leadership and communication skills, adept at remote/virtual team management.
  • Experience in using data for decision-making.
  • Preference for SaaS/tech E-Commerce industry experience.