Digital Merchandising Specialist
6 days ago
We are seeking a dynamic and results-driven Ecommerce Product Manager to drive online sales growth and optimize the digital presence for Cottrell Moore Ltd, a leading builders merchant.
The ideal candidate will possess a strong blend of SEO, merchandising, and ecommerce expertise to develop and execute strategies that enhance website traffic, conversion rates, and customer satisfaction.
Key Responsibilities:
- Develop and implement comprehensive ecommerce strategies aligned with overall business objectives.
- Conduct in-depth market research and competitor analysis to identify opportunities for growth and optimization.
- Optimize website content, product descriptions, and metadata to improve search engine rankings and organic traffic.
- Manage product assortment with the assistance of software.
- Create engaging product displays and promotions to drive customer interest and increase sales.
- Analyze website performance metrics to identify trends and opportunities for improvement.
- Collaborate with Marketing, Commercial, and Customer Support teams to enhance the overall customer experience.
- Stay up-to-date with ecommerce industry trends and best practices.
Requirements:
- Proven experience in ecommerce, digital marketing, or a related field.
- Strong understanding of SEO principles and techniques.
- Proficiency in data analysis and reporting.
- Excellent project management and organizational skills.
- Strong analytical and problem-solving abilities.
- Experience with ecommerce platforms (e.g., Shopify, Magento, WooCommerce).
- Knowledge of Google Analytics and other web analytics tools.
- Experience with A/B testing and conversion rate optimization.
- Knowledge of paid advertising channels (e.g., Google Ads, social media advertising).
- Experience with content management systems (CMS).
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