Digital Communications Specialist

7 days ago

Bath, Bath and North East Somerset, United Kingdom BATH SPA UNIVERSITY Full time
About the Role

We're seeking a highly skilled and strategic Applicant Communications and Conversion Manager to drive prospective students through every stage of their journey from enquiry to enrolment. As a key member of our team, you'll play a critical role in developing and implementing a robust, data-driven applicant communications strategy.

Key Responsibilities:

  • Lead and deliver a fully integrated applicant communications strategy, ensuring consistency across all platforms and driving conversion in alignment with Bath Spa University's growth strategy.
  • Design and manage robust email campaigns, coordinating closely with key stakeholders to map the applicant journey, optimize content, and ensure a seamless, high-impact experience.
  • Leverage CRM data to refine targeted content, enhance user engagement, and support brand consistency across all channels.
  • Collaborate with internal teams to synchronize marketing efforts, monitor campaign performance, and ensure compliance with data protection laws while staying within budget.
  • Produce detailed reports on engagement and ROI, contribute to brand development, and attend key events to deepen your understanding of the University's strengths.

Requirements:

  • Relevant degree or equivalent experience in managing digital marketing projects.
  • Expertise in audience-focused, data-driven conversion plans.
  • Proficiency in CRM systems, email marketing software, and crafting targeted content across various channels.
  • Strong project management skills, ability to meet targets, and experience in leading a team.
  • Skilled at summarising recruitment data, working with multiple datasets, and ensuring data protection compliance.
  • Creativity, adaptability, and a passion for innovation.

About Us:

Bath Spa University is a leading institution in higher education, and we're committed to delivering exceptional student experiences. If you're a motivated and strategic professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.

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