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Corporate Events Coordinator

2 months ago

Lowestoft, Suffolk, United Kingdom Harrod Horticultural Full time £30,000 - £34,000
Job Title: Corporate Events Executive

About the Role:

We are seeking a highly skilled and creative Corporate Events Executive to join our team at Harrod Horticultural. As a key member of our marketing department, you will be responsible for planning, developing, and executing e-marketing campaigns in both the gardening and sport markets to drive engagement, increase sales, and enhance customer retention.

Key Responsibilities:

  • Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
  • Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
  • Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
  • Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands' tone of voice guidelines.
  • Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
  • Event & exhibition management and co-ordination, including co-ordinating key catalogue and brochure production (on/off line) through all stages including: product selection, pagination planning, creative stages and final print.

Requirements:

  • GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent
  • Exceptional creative writing with impeccable spelling and grammar
  • Passionate about marketing technology, data analysis and social media
  • An eye for detail and design, and a solid understanding of brand and customer
  • Good knowledge/use of Word, Excel, PowerPoint, CANVA and photoshop

What We Offer:

  • Competitive salary based on experience plus company profit relation pay scheme
  • Company pension
  • Free on-site parking
  • Employee discount

Job Type: Full-time, Permanent

Additional Pay: Yearly bonus, Company events, Employee discount, Free parking, Health & wellbeing programme, Life insurance, On-site parking, Referral programme

Working Hours: 8 hour shift, Monday to Friday