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Marketing Professional

2 months ago

Hounslow, Greater London, United Kingdom Brentford Football Club Full time
Job Title: Marketing Executive

Brentford Football Club is seeking a talented Marketing Executive to join their team in West London. As a key member of the marketing department, you will play a crucial role in developing and executing personalized communications to the club's fans, growing email revenues, and creating a rewards program.

The Role:
  • Develop and optimize welcome journeys to engage new fans, deliver relevant content, and convert them into long-term supporters.
  • Ensure segmented, personalized communications to existing fans, driving engagement and aligning messaging with business objectives.
  • Build automations for campaigns (e.g., 'every seat counts,' surveys) to ensure efficient delivery.
  • Lead on data capture, ensuring quality and completeness to meet business KPIs.
  • Play a key role in procuring technology platforms to support the club's strategic goals.
  • Collaborate with digital marketing to extend personalization across platforms, ensuring consistency with CRM communications.
  • Leverage personalization and loyalty to drive engagement and conversions by delivering relevant content tailored to audience segments.
  • Contribute to the department's input to an improved loyalty program. Use gamification and rewards to drive repeat purchases and fan happiness. Identify opportunities and use loyalty to drive desired behaviors.
  • Work with ticketing to optimize communications, maximizing ticket and membership sales.
  • Help build engagement across diverse fan demographics, including increased representation of female and junior fans.
  • Support marketing campaigns with a flexible, agile approach, ensuring adequate departmental and business-wide collaboration.
Requirements:
  • Suitably qualified and not necessarily from a sports background.
  • The ability to use Content Management Systems and Google Analytics.
  • A background in using ESP and CRM platforms to grow database engagement.
  • Exceptional interpersonal and communication skills both written and verbal.
  • Good organizational and planning skills.
  • A background in coordinating and getting the best out of suppliers.
  • Able to demonstrate initiative in taking ownership of tasks and projects.
  • Team player with the ability to adapt & respond quickly to environment changes.
  • Planning, systematic, and analytical view with respect to delivery of business opportunities
Benefits:
  • Private Medical Insurance
  • Life Assurance
  • Medicash Cover
  • Royal London Pension Scheme - 5% Employee And Employer Contribution
  • Starting Holiday Entitlement 22 Days, Up To 25 Days After Three Years' Service
  • 25% Off In Our Club Shop
  • 50% Off In Umbro
  • Cycle To Work Scheme
  • Complimentary Match Day Tickets
  • Electric Car Scheme
Inclusion Statement:

Brentford FC is an organization who values and is passionate about diversity and inclusivity. Whilst their recruitment outcomes are always based on merit and suitability, they welcome and encourage applications from qualified candidates, including those from underrepresented groups - such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.