Digital Marketing Manager

7 days ago

Poole, Poole, United Kingdom Muc-Off Full time
About Muc-Off

Muc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, with a rapidly growing presence in European, Asian, and North American markets. As a pioneering British business, we're expanding into new territories and sectors, while growing our brand presence across core bicycle and motorbike markets.

About the Role

We're seeking an experienced Digital Marketing and CRM Manager to join our Head Office in Poole, Dorset. This hybrid role will span performance marketing, paid social, PPC, SEO activities, and existing first-party database growth and trading. The successful candidate will be responsible for establishing and implementing a digital, consumer-focused CRM strategy globally, reducing acquisition costs, and working our existing customer base harder.

Key Responsibilities
  • Establish and implement a digital, consumer-focused CRM strategy globally, reducing acquisition costs and working our existing customer base harder.
  • Create database-building campaigns, working closely with our marketing department.
  • Implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns.
  • Manage our performance marketing agency, setting targets and scrutinizing the performance of our paid channels, including Meta, Google, TikTok, and Microsoft.
  • Lead and report on SEO activities globally, exploiting long-term opportunities via onsite optimization and close collaboration with our PR team for outreach activity.
  • Identify and implement new and emerging digital revenue streams, such as TikTok shop, social commerce, and subscriptions.
  • Become the owner of digital creative ads, from top-of-funnel YouTube to Meta re-targeting creatives, overseeing all creative implementation, setting briefs for design and content teams.
  • Lead on the running of our community-loyalty program, helping our fans create compelling user-generated content and working it back into outreach ads.
  • Create compelling reporting using GA and Shopify reports, which is informative and actionable.
  • Lead and conduct experiments to enrich our knowledge through data, be that on email marketing creatives, PPC ad copy, or Instagram Reel creative.
  • Work closely with the Digital Experience manager to craft market-leading end-to-end experiences representing the brand at all touchpoints.
Requirements
  • An experienced digital leader with extensive experience in digital marketing acquisition and retention strategy.
  • Lives and breathes ROAS, with the ability to adapt and evolve as the job demands require.
  • Experience in working in a cross-functional, multi-discipline organization.
  • The ability to influence and drive the digital agenda is paramount amongst design, content, marketing, and sales functions.
  • Extensive experience managing external agencies and tools of the trade, such as Shopify, Klaviyo, Dot Digital, flows, automations, Google marketing tools.
What We Can Offer
  • 33 days holiday, inclusive of UK bank holidays, increasing with length of service.
  • Hybrid working – 3 days in the office and 2 working from home (currently).
  • Early finish on a Friday (unless pre-agreed to cover chat).
  • Long Service Rewards.
  • Employee Assistance Programme.
  • Eye Care Voucher Scheme.
  • Cycle to Work Scheme.
  • Fresh fruit and biscuits each day.
  • Chill out areas, showers, and a secure area to store your bike.
  • Pension contributions.
  • An awesome opportunity to work with a local and widely recognized brand.
  • A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness.
  • Excellent staff discount on Muc-Off products.
  • Brilliant social events.

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