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Senior Content Strategist
2 months ago
At Bupa, we're committed to making health happen for our people. As a Senior Content Designer, you'll play a key part in helping our customer-facing colleagues deliver exceptional standards of customer service and patient care.
The RoleA Senior Content Designer is an expert practitioner who develops content and solves large-scale problems. They are comfortable supporting and actioning all parts of the double diamond process.
Key Responsibilities:- Take responsibility for content quality and mentor content colleagues
- Write and map user stories
- Review the work of others to assure quality
- Lead on content projects
- Help to manage and look to improve the sign-off process
- Lead content design conversations within the team
We're looking for someone who understands the role of content in multidisciplinary teams and can articulate this and advocate for it. You'll work collaboratively with colleagues from other disciplines in multidisciplinary teams, identifying and comparing the best processes or delivery methods to use and measure and evaluate them, helping the team decide the best approach.
You'll also be able to use components to create and experiment with a variety of different designs, effectively combining prototypes with other content and design outputs to test with users and show to stakeholders. You'll establish content patterns, test, and iterate them.
Additionally, you'll be able to negotiate with and influence stakeholders and manage relationships effectively, building long-term strategic relationships and communicating clearly and regularly with stakeholders.
You'll help lead the design and implementation of strategies, evaluating their impact and progress to make sure business objectives and the needs of users are being met. You'll lead and direct strategic content improvement projects.
You'll collaborate with user researchers to advocate effectively for users, understanding the different types of user research, evidence, and data and how they're used at different stages of design. You'll formulate hypotheses, gain insights from research, and make decisions based on findings, clearly explaining how decisions have been made.
You'll evaluate quantitative and qualitative data and prioritize and define approaches to best understand users. You'll champion user research to focus on all users, putting accessibility requirements at the heart of approaches to designing content and encouraging others to do the same.
You'll have a deep understanding of end-to-end journeys and how content is affected within these journeys, identifying where journey fixes or content improvements need to be made. You'll assure the quality of content from more junior colleagues and coach and guide them to improve, making sure content is regularly reviewed and evaluated, contributing to continuous improvements and iteration.
BenefitsOur benefits are designed to make health happen for our people. Viva is our global wellbeing programme, which includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.
As a Senior Content Designer at Bupa, you'll receive the following benefits and more:
- 25 days holiday, increasing through length of service, with option to buy or sell
- Bupa health insurance as a benefit in kind
- An enhanced pension plan and life insurance
- Onsite gyms or local discounts where no onsite gym available
- Various other benefits and online discounts
We're a health insurer and provider, with no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring, and responsible in everything we do.
