Content Strategist

4 weeks ago

Salford, Salford, United Kingdom TalkTalk Telecom Full time

The brand team at TalkTalk is a dynamic and innovative group of professionals who are passionate about effective communication. As a key member of this team, you will play a crucial role in helping the brand communicate more effectively both internally and externally.

This role is instrumental in owning, implementing, and championing the brand's tone of voice. You will be responsible for developing and revolutionizing how we communicate, ensuring that everything we say is consistent across the board.

No two days will be the same in this role, and you will often have to manage multiple projects at once. You might find yourself working closely with the UX team on perfecting and crafting an online sales journey, while also developing and writing a positioning & messaging toolkit for a new product we're launching.

Responsibilities:

  • Own the Tone of Voice and build advocacy as the champion of our brand voice
  • Be the go-to person for content guidance and a wide range of copy requirements
  • Interpret & respond to creative briefs and demonstrate an understanding of stakeholder requirements
  • Define, plan & execute a BAU content strategy based on regular estate audits to identify a pipeline of required work
  • Own the positioning & messaging for the brand's portfolio of products, while effectively implementing across all necessary channels
  • Test content using our in-house researchers to ensure the right content is shown in the right place in the best format
  • Support the SEO team with copy/content requirements
  • Support the web & UX/UI teams with copy/content requirements
  • Support all business units with any copy requirements, inclusive of internal communications

Must haves:

  • 5+ years experience of writing content, preferably in a tech environment
  • Experience of working with UX designers, researchers, and product owners to deliver content that is consistent, engaging, and accessible
  • Proficient in SEO copywriting
  • Excellent written, verbal, and oral communication skills are essential
  • Proactive approach to content management
  • Keen eye for detail and accuracy
  • Proven experience of agile working, comfortable in a fast-paced and dynamic environment
  • Excellent stakeholder management

Desirable:

  • Proficient in updating content within a CMS
  • Telecoms experience

TalkTalk Telecom is a recognised Top 50 Inclusive Employer in the UK, and we know that diversity means success and innovation. We want our workplace to reflect the communities and customers we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.

We're a dynamic workplace, and we want to talk to you about how you like to work.

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