Retention Marketing Director
2 months ago
Job Summary: We are seeking a seasoned professional to lead our customer retention efforts and drive long-term growth for our DTC business.
About the Role: As the Head of Customer Retention Strategy, you will be responsible for developing and executing a comprehensive retention strategy that includes LTV optimization, user experience enhancement, and customer journey mapping.
Key Responsibilities:
- Oversee retention marketing efforts, including loyalty program management and customer engagement initiatives
- Analyze customer data to identify opportunities for improving retention and engagement
- Collaborate with cross-functional teams to ensure alignment of retention initiatives with overall business goals
- Stay updated on industry trends and best practices in retention and loyalty programs
- Develop and maintain relationships with key stakeholders, including customers, partners, and vendors
Requirements:
- Proven experience in retention marketing and customer loyalty program management, preferably in the DTC or subscription industry
- Strong understanding of customer behavior and segmentation, with a focus on driving customer lifetime value
- Proficiency in English, with excellent written and verbal communication skills
- Ability to work effectively in a part-time, freelance capacity, with availability for 20 hours per week in the CET timezone
- Familiarity with e-commerce and direct-to-consumer business models, with a track record of driving retention and loyalty in these contexts
What We Offer:
- A dynamic and fast-paced work environment with a team of experienced professionals
- Opportunities for professional growth and development in a growing company
- A competitive compensation package, including hourly rate and benefits
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