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Regional Promotions Specialist, Consumer Products
3 months ago
The role involves overseeing the Promotions segment in alignment with both global and regional brand objectives. You will be responsible for managing daily licensing partnerships with key promotional collaborators, scouting and negotiating new business prospects, and serving as the primary contact for both internal and external stakeholders.
Key Responsibilities:
- Lead the category management for designated partners within the region.
- Conduct regular business evaluations and monitor financial targets on a monthly basis.
- Research and propose category and brand opportunities to existing and potential clients.
- Utilize data analytics to derive insights on promotional tactics that capture significant market trends.
- Secure new promotional agreements and manage contract renewals.
- Negotiate contract terms and prepare documentation for legal review, ensuring all necessary approvals are obtained.
- Collaborate with the legal department and licensees on contract formulation.
- Coordinate closely with the Global Promotions team to adhere to worldwide standards and strategies.
- Engage with Product Development, Creative, and Quality Assurance teams.
- Work in tandem with Marketing, Digital, and PR teams to create integrated business strategies.
- Implement marketing and promotional initiatives in collaboration with internal and external partners.
- Collect and disseminate best practices from across the EMEA region to local teams.
- Guide local teams in executing the category strategy.
- Explore innovative approaches to drive business growth.
- Participate in Trade Shows or category-specific exhibitions.
Qualifications:
- Minimum of 3 years' experience in licensing, promotions, or retail.
- Bachelor's degree in Marketing, Business, or a related field.
- Personable, enthusiastic, and confident, with a knack for building strong relationships.
- Passion for campaign development and a creative mindset.
- Awareness of current market trends and a keen interest in Licensing and Collaborations.
- Commercially savvy with effective negotiation and presentation skills.
- Exceptional organizational and communication abilities, with a keen eye for detail.
- Strong project management capabilities.
- Proficient numeracy skills.
- Adept at multitasking and thinking within a regional context.
- Ability to thrive under pressure and meet deadlines.
- A collaborative team player, flexible, proactive, and self-driven, with a commitment to advancing the business.
Company Culture:
At Mattel, we are driven by a purpose to empower the next generation to discover the joys of childhood and achieve their fullest potential. Our core values include:
- Collaboration: We believe in the power of teamwork, where every individual contributes to shared goals and values.
- Innovation: We continuously seek new and improved methods to create engaging products and experiences.
- Execution: We are committed to excellence and accountability, ensuring our teams are empowered to deliver outstanding results.
Hybrid Work Approach:
We support a hybrid work environment that fosters growth, optimism, and well-being, allowing everyone to contribute to our shared mission while realizing their potential.
About Mattel:
Mattel is a premier global toy company, recognized for its diverse portfolio of children's and family entertainment franchises. We create innovative products and experiences that inspire and entertain children through play. Our iconic brands include Barbie, Hot Wheels, Fisher-Price, and many others. We are proud to be a trusted partner in helping children explore the wonders of childhood.