Tourism Development Manager

2 months ago

Neath, Neath Port Talbot, United Kingdom Neath Port Talbot County Borough Council Full time
Job Title: Visitor Economy Manager

Job Reference: Not Applicable

Location: Neath Port Talbot County Borough Council

Job Type: Full-time

Contract Type: Permanent

Hours: 37 hours per week

Location of post: Hybrid Working (Home/ The Quays/ Port Talbot Civic Centre)

We are seeking an experienced Visitor Economy Manager to join our team at Neath Port Talbot County Borough Council. As a key member of our Leisure, Tourism, Heritage and Culture department, you will play a crucial role in delivering our ambitious Neath Port Talbot Destination Management Plan.

About the Role:

The successful candidate will have at least 5 years' experience of working in the visitor economy field, with a proven track record of strategic decision-making in a tourism development or destination marketing context. You will be responsible for leading the delivery of our destination management plan, working closely with stakeholders, businesses, and local community groups to promote Neath Port Talbot as a vibrant and attractive destination.

Key Responsibilities:

  • Lead the development and implementation of our Neath Port Talbot Destination Management Plan, ensuring strategic linkages across other plans and policies within the authority.
  • Undertake research, monitor, and evaluate tourism trends, providing expert advice to senior officers, local members, businesses, and stakeholders on all aspects of tourism at local, regional, and national levels.
  • Develop and deliver destination and pride of place marketing strategies and activities to raise the profile of Neath Port Talbot to new and existing day visitors, staying visitors, local residents, and investors.
  • Co-ordinate and advise tourism industry and community stakeholders from the public, private, and voluntary sectors to deliver collaborative projects that meet regeneration and economic development objectives.
  • Manage and supervise a small team of internal staff and external contractors to create and deliver major projects that drive the sustainable growth of the visitor economy.
  • Lead on the design and management of consultation and liaison with stakeholders, businesses, strategic partners, and the local community to inform the creation of projects that meet local needs.
  • Manage the provision of good quality destination websites and digital information, including social media content, to meet the needs of visitors to the County.
  • Provide support to tourism businesses and new investors to help them access funding and develop product ideas.

Requirements:

  • At least 5 years' experience of working within the visitor economy.
  • Experience of making and informing strategic decisions in a tourism development or destination marketing context.
  • Practical experience of producing and implementing marketing campaigns.
  • Experience of dealing with the media and generating positive press releases.
  • Experience in programme and project management, securing major funding streams to support tourism projects.
  • Experience of devising policies and plans at a strategic level to guide tourism development and destination marketing initiatives.

What We Offer:

We offer a competitive salary and benefits package, as well as the opportunity to work with a dynamic team in a fast-paced and exciting environment. If you are a motivated and experienced professional looking for a new challenge, we would love to hear from you.

How to Apply:

Please submit your application, including your CV and a covering letter, to [insert contact details]. We look forward to hearing from you.

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