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Strategic CRM Director

2 months ago

London, Greater London, United Kingdom Exacta Solutions Ltd Full time

About the Role:

Exacta Solutions Ltd is seeking a highly skilled and experienced CRM Manager to lead the development and execution of innovative CRM strategies and campaigns aimed at exceeding our client's objectives in the UK market.

Key Responsibilities:

  • Craft and optimize CRM and promotional initiatives across all iGaming products, focusing on driving customer satisfaction, retention, and revenue growth.
  • Design and implement comprehensive CRM and promotional strategies that resonate with the brand values, driving customer engagement and loyalty at every interaction.
  • Manage and enhance lifecycle activities using a data-driven approach across all channels, with continuous performance analysis to refine and optimize lifecycle offers and customer journeys.
  • Collaborate with the analytics team to evaluate marketing campaigns and promotions, applying insights from other markets to fine-tune strategies for the UK market.
  • Oversee CRM workflows from initial briefing to final execution, coordinating with CRM, Content, Design, Customer Support, and Product teams to ensure seamless campaign delivery.
  • Lead the implementation of new tools and processes, or improve existing ones, to boost campaign effectiveness and efficiency.
  • Strong commercial acumen and analytical skills, with the ability to use data and customer insights to drive impactful results.
  • Deep knowledge of the UK Gambling Industry, including key suppliers, competitors, and experience managing CRM and promotions across Casino, Sportsbook, and Racing.
  • A minimum of 2 years of CRM and promotions experience in the UK market, with a proven ability to deliver growth through retention and promotion strategies.
  • Fluency in English.
  • Experience in managing gambling operations, with a strong understanding of compliance and regulatory requirements within the UK iGaming industry.

Requirements:

  • Strong understanding of CRM and promotional strategies.
  • Experience in managing CRM and promotions across multiple channels.
  • Ability to analyze data and customer insights to drive business growth.
  • Excellent communication and project management skills.
  • Fluency in English.