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Director of Performance Marketing and CRM

2 months ago

London, Greater London, United Kingdom Growth & Company Full time
About the Role

We are seeking a highly skilled and experienced Director of Performance Marketing and CRM to join our team at Growth & Company. As a key member of our marketing leadership team, you will be responsible for developing and executing a comprehensive strategy for multi-territory paid and CRM marketing activity.

Key Responsibilities
  • Oversee the CRM and Performance Marketing teams, fostering collaboration and shared objectives.
  • Collaborate with the Growth Director on global strategy, developing omnichannel plans that drive business growth.
  • Create media strategies, set KPIs, and optimize investments using CPA, LTV, and profitability metrics.
  • Evaluate acquisition marketing effectiveness, suggest improvements, and forecast performance.
  • Implement channel testing to prove incrementality and boost traffic, conversion, and profitability.
  • Cultivate agency partnerships, ensuring efficiency and exploring new performance drivers.
  • Set database targets with analysts, enhancing customer retention and value.
  • Coordinate with Ecommerce and SEO teams to balance organic visibility and paid search.
  • Synergise with Organic Marketing, PR, and Retail to create omnichannel campaigns.
  • Explore new acquisition channels and markets for brand growth.
Requirements
  • 5 years of experience in D2C/Ecommerce marketing, emphasizing performance, SEO, and CRM.
  • Team leadership and international market experience.
  • Strong analytical and Excel skills.
  • Proficiency in Google Analytics, Google Ads, AWIN, and Meta Ads Manager.
  • Exceptional communication abilities.