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Divisional Marketing Director

2 months ago

Loughborough, Leicestershire, United Kingdom The Access Group Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our global marketing team within our fast-paced Recruitment division. This role is focused on driving lead volume and order intake for our recruitment payroll propositions.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to drive leads across the marketing mix, including email, content, paid media, webinars, digital PR campaigns, and SEO programmes.
  • Take ownership and accountability for the successful delivery of marketing pipeline targets relating to REC products - specifically our recruitment payroll products (primarily Access FastTrack360).
  • Track, monitor, and optimise pipeline ensuring it delivers the order intake required to support business growth.
  • Be responsible for demand and lead generation activity within the UK and Europe region, across a range of marketing channels and sales sourced initiatives.
  • Ideate, refine, and execute creative campaigns, messaging, and incentives to drive in-quarter lead improvements.
Requirements
  • Experience in developing and delivering on integrated B2B marketing plans across all areas of the marketing mix, that deliver against business KPIs.
  • Solid experience of digital tools like Marketo, SalesForce, and Google Analytics.
  • Commercially minded, and able to make recommendations regarding where to invest marketing spend and generate most ROI.
About Us

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. We help more than 100,000 customers across commercial and non-profit sectors become more productive and efficient.

Our Culture

We are committed to creating a welcoming and inclusive environment where everyone can thrive. We believe in equality for all and the transformative power of diversity.