Senior Marketing Initiatives Manager

4 weeks ago

Horley, Surrey, United Kingdom Gatwick Airport Full time

Marketing Projects Lead (18-month fixed term contract)

Salary: £34,600 - £38,400 DOE, with a £1,000 Flex allowance and potential for up to 15% bonus plus benefits.

Our mission is to be the airport for everyone, regardless of their journey.

At Gatwick Airport, we embrace a hybrid work model, requiring three days in the office and two days remote, tailored to meet business needs.

Are you a marketing expert with a flair for design, writing, branding, and overseeing projects from inception to completion? If this resonates with you, this position offers numerous opportunities.

Role Overview:

This position will spearhead a significant organization-wide initiative to establish a new Wayfinding strategy and identity throughout the campus. Collaborating closely with external strategy consultants, this role will serve as the crucial link between design/artworking/strategy and project management/printing/installation. It plays a vital part in delivering a major capital expenditure project by 2026.

Key Responsibilities:

  • Maintain relevant Wayfinding design standards.
  • Oversee the Wayfinding Strategy consultant to ensure placement schedules align with the PMO critical path and adhere to customer experience strategy, Wayfinding Design Standards, communication best practices, and stakeholder expectations.
  • Conduct copywriting tasks, proofreading, and liaising with relevant stakeholders.
  • Guide the briefing process for the artworking team and approve proofs against Wayfinding design standards.
  • Ensure accurate color application across printed materials, attending press approvals as necessary.
  • Guarantee that the placement strategy and artworking process meet the agreed Construction PMO timeline.
  • Facilitate a seamless integration of physical and digital Wayfinding solutions.
  • Address ad-hoc Wayfinding requests across the organization, ensuring all signage is consistent with project implementation (e.g., digital maps, FIDS).
  • Support the Marketing team with additional tasks as required.

Candidate Profile:

  • A degree is preferred, with a minimum classification of 2:2.
  • Relevant marketing or graphic design qualifications are desirable, though experience demonstrating strong transferable skills may suffice.
  • Proven experience in copywriting and proofreading, with strong written English skills for clear customer messaging.
  • Strong project management abilities, meticulous attention to detail, and self-motivated initiative are essential.
  • Familiarity with brand visual identity and guidelines for consumer brands is advantageous.
  • Experience in graphic design, artworking, communications, customer experience, brand management, or the design-to-print process is highly desirable.
  • A demonstrated affinity for design and artworking.
  • Understanding of customer journey principles and experience is beneficial.

Work Environment:

Our employees describe working here as unique, with each day presenting new experiences. We offer a variety of personal, health, and financial benefits, including:

  • Performance-based bonus scheme
  • Discounts at high street shops and restaurants
  • Healthcare program
  • Life and disability insurance
  • Professional development training
  • Discounted travel schemes
  • Volunteer opportunities

Culture at Gatwick Airport:

At Gatwick Airport, our workforce is our greatest asset. We strive for our employees to flourish and have a fulfilling experience while with us. We believe that we perform best when we feel comfortable and included.

Our organization prioritizes diversity, equity, and inclusion, aiming to create an environment where everyone feels they belong and can voice their opinions. We recognize that each individual plays a crucial role in our success.

If you require any reasonable adjustments during the application process, please reach out to us directly.

Click apply to start your journey with Gatwick Airport.

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