Global CRM Strategy Executive

3 weeks ago

London, Greater London, United Kingdom DAZN Full time

Position Overview:

At DAZN, we prioritize strategic leadership in our customer relationship management efforts. Our mission is to revolutionize user engagement and retention through innovative content offerings. We aim to attract sports enthusiasts by showcasing our extensive free content and converting casual viewers into loyal subscribers.

Key Responsibilities:

  • Develop and execute a robust global CRM strategy focused on enhancing customer retention, engagement, and lifetime value.
  • Create a comprehensive playbook for Top of the Funnel initiatives, ensuring streamlined and automated global CRM processes for effective campaign execution.
  • Design and refine customer journeys to provide a seamless experience across all interaction points, from first contact to sustained engagement.
  • Leverage customer insights and analytics to shape CRM strategies, uncover trends, and craft personalized marketing efforts.
  • Collaborate closely with marketing, content, and product teams to align CRM strategies with overarching business goals and maintain consistent messaging.
  • Oversee the selection and optimization of CRM tools and technologies to bolster our customer relationship management capabilities.
  • Establish and track key performance indicators (KPIs) to assess the effectiveness of CRM initiatives, utilizing data-driven insights to enhance strategies and improve return on investment.
  • Work in partnership with regional CRM teams to cultivate a collaborative and innovative work culture.
  • Adapt CRM strategies to cater to the diverse needs of global markets and customer segments, ensuring a tailored approach in each region.

Qualifications:

  • Demonstrated experience in CRM with a track record of developing and implementing strategies that drive customer retention and engagement.
  • Expertise in crafting and optimizing customer journeys and experiences.
  • Proficient in utilizing customer data and analytics to inform personalized marketing campaigns.
  • Experience in collaborating with cross-functional teams to ensure cohesive and effective CRM strategies.
  • Familiarity with CRM tools and technologies, including their selection, implementation, and optimization.
  • Strong analytical abilities to monitor and evaluate the success of CRM initiatives and make informed decisions.
  • Leadership experience in managing and mentoring a diverse team of CRM professionals.
  • Capability to tailor CRM strategies to meet the demands of global markets and customer segments.

At DAZN, we embody ambition and innovation. We are dedicated to transforming the sports industry and providing unparalleled access to sports content. Our commitment to fostering an inclusive environment ensures that every voice is valued, and we strive to create opportunities for all individuals to contribute to our mission.

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