Sales and Marketing Representative
7 days ago
About The Cocktail Co
The Cocktail Co is a dynamic and rapidly growing company in the premium ready-to-drink cocktails market. We're seeking a highly skilled and experienced Senior Sales and Account Manager to drive our ambitious expansion plans across the on-trade sector in the North West and beyond.
Key Responsibilities
- Research and identify target on-trade establishments (bars, pubs, restaurants) to sell the company's range of ready-to-drink cocktails, starting locally and then expanding further afield.
- Plan and visit target establishments, showcasing the product range through demonstrations, and process new accounts/orders.
- Meet monthly targets for new accounts created and sales within those accounts.
- Retail and grow the existing customer base by maintaining strong business relationships and managing all aspects of new accounts.
- Provide regular contact, training, point-of-sale support, and promotional updates to accounts.
- Track all client communications and visit details in a CRM system.
- Work closely with the production team on sales forecasts.
- Represent the company professionally and approachably in the market.
- Understand market trends, competitors, and key drivers to keep the company relevant.
- Support trade events and exhibitions.
Requirements and Skills
- Natural brand ambassador with a charismatic, enthusiastic personality suited for field sales.
- Specialist knowledge of the drinks industry, products, and on-trade market.
- Extensive sales experience in the industry and ability to close sales and manage client relationships.
- Proven ability to hit sales targets.
- Excellent customer service skills.
- Self-motivation, time management, and organizational skills.
- Proficiency with Microsoft Excel, CRM software, and other computer applications.
- Strong communication and relationship-building abilities.
- Belief in and passion for the company's products.
- Full clean UK driving license, over 18 years old, based in Greater Manchester/Cheshire/North West area.
- Established network of contacts within the drinks industry.
- At least 5 years of sales experience.
- Access to own vehicle (preferred).
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