Head of Marketing Analytics

2 days ago

London, Greater London, United Kingdom carwow Full time
About Carwow

Carwow is a leading online car-changing destination, driven by a passion for getting people into the right cars. With a portfolio of personality-rich automotive brands, including Carwow, Auto Express, evo, Driving Electric, and Car Buyer, we aim to become the go-to destination for car-changing in Europe.

Our Mission

We are committed to revolutionizing the car-changing experience, leveraging data-driven insights and marketing analytics to drive sustainable growth and customer satisfaction. Our team of 500 employees across the UK, Germany, Spain, and Portugal is dedicated to delivering exceptional results and pushing the boundaries of innovation.

The Role

We are seeking an experienced Head of Marketing Analytics to lead our marketing analytics team and drive business growth through data-driven decision making. As a key member of our marketing organization, you will be responsible for developing and implementing marketing analytics strategies, leveraging data to inform marketing mix decisions, and ensuring the successful execution of marketing campaigns.

Key Responsibilities
  • Lead a team of 7 analysts and a long-standing agency team of 2-3 part-time analysts, with 5 direct reports.
  • Matrix manage Marketing Data Engineers and a Data Scientist who sit outside of the team but are integral to its success.
  • Ensure continued success of BAU support for all marketing stakeholders across all channels, enabling the team to overcome blockers, obtain buy-in, and manage conflicting priorities.
  • Define and enable the delivery of marketing analytics quarterly OKRs and goals with the team.
  • Refine and deliver on two core initiatives: Customer Data Platform implementation and utilization, and Marketing Capital Allocation process and execution.
Requirements
  • Marketing analytics specialism with a background in marketing analytics, a passion for various marketing channels, and experience with Google channels and platforms.
  • Experience in embedding marketing capital allocation into business budgeting, with specific experience with MMMs and incrementality.
  • Experience with utilizing and/or implementing Martech, especially a Customer Data Platform.
  • Strong SQL skills, with other programming languages like Python being a bonus.
  • Strong analytical thinking and commercial mindset, with experience leading large teams and managing multiple stakeholders.
What We Offer
  • Hybrid working arrangement.
  • Competitive salary and matched pension contributions.
  • Share options and private healthcare.
  • Life assurance and monthly coaching sessions with Spill.
  • Enhanced holiday package and annual leave.
  • Option to buy extra days of holiday and work from abroad.
  • Inclusive parental, partner, and shared parental leave policies.
  • Bubble childcare support and discounted nanny fees.
  • Latest tech and home office allowance.
  • Generous learning and development budget.
  • Regular social events and refer-a-friend scheme.
Diversity and Inclusion

We are committed to creating an inclusive and diverse work environment, welcoming applicants from diverse backgrounds and experiences. We make recruiting decisions based on experience, skills, and potential, ensuring fair and equal treatment for all applicants.

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